It’s hard to get people engaged with something they don’t want to do. There are a ton of options out there, and most people will choose the pleasant choice every time.
That’s why marketing professionals are so very good at tricking people. When you take something people love – games – and add the most addictive qualities – the gameplay loop – to every day tasks, you get something special.
You get gamification.
Understanding this process means understanding both how and why it works. By the time you’re done, you’ll wonder why everything isn’t gamified.