What is Gamification? Some Examples.

An illustration of hands holding a tablet, revealing a game interface reminiscent of a tabletop RPG. The screen displays icons like a crown, trophy, bomb, and gear on a red background. A notification with a speech bubble and the number 0 is visible in the top left corner.

Gamification graphic. It’s hard to get people engaged with something they don’t want to do. There are a ton of options out there, and most people will choose the pleasant choice every time.

That’s why marketing professionals are so very good at tricking people. When you take something people love – games – and add the most addictive qualities – the gameplay loop – to every day tasks, you get something special.

You get gamification.

Understanding this process means understanding both how and why it works. By the time you’re done, you’ll wonder why everything isn’t gamified.